Brand Crush: Joe Fresh

Ever since its launch in 2006 I have been in LOVE with Joe Fresh.  This CANADIAN line is stylish and so affordable that it has become one of my go to brands.  And while some still think it's odd to have a clothing line designed for a grocery store (Loblaws), you have to remember the guy behind it is none other than Joe Mimran, who is also the co-founder Club Monaco (another one of my favorites!).  Joe Fresh is also based on Mimran's clean asethetic, making it easy to mix and match pieces, but the line is also on trend with lots of patterns and colors for each season.  Check out the bright colors of the items below (most are available in even more colors), it's right on trend for spring 2012!

From the top (L to R):  Crackle Leather Tote $79, Mac Coat $29, Stripe Boat Neck Tee $14, Silk Shirt $39, Slim Colored Denim $19, Marine Dress $29, Contrast Wedge Platform $39, Classic Nail Polish $4, Girls Tie Cardigan $24, Girls Rain Boot $22, Nautical Flat $16.


My favorites are that striped tee (love the ombre look of it!), silk blouse, which comes in lots of fun colors like bubble gum pink (I have an obsession with blouses lately, especially silk ones), and the girls tie cardigan, maybe it'll fit me ;)  Joe also has a jewelry collection but the latest collection is not shown online yet.  


Just one thing to note is that with such affordable prices don't expect superb quality so make sure you double check the stitching, sole etc.  However there are always great end of season clearance sales! I got the Fall/Winter version of the silk blouse for $20 and some leather strappy sandals in the summer for $10!  And with the collection at most Loblaws and Superstore locations across Canada it's easy to find your size come sale time.  For my US readers, Joe Fresh has begun expanding and will hopefully be across the US soon. For now there are only stores in NYC.   

Are you a fan of Joe Fresh?

Loving Joe Fresh Lately,
Amy